First, a prospect must know about your company before they can become a customer. The awareness step accomplishes this brand recognition. In general, the advertising channels that work well to build awareness for construction providers are networking, billboards, vehicle and site signs, sponsorships, and local publications. It is important to remember that your brand remains consistent and correct during the construction marketing customer journey.<\/p>\n\n\n\n
Interest is essential to move the construction marketing\ncustomer journey forward<\/strong><\/h4>\n\n\n\nOnce you\u2019ve gained awareness, you need to generate interest. This step creates a potential client by presenting an image and message (your brand) that connects with the prospect. This connection occurs because the design and content of your material are relatable to the viewer on their construction marketing customer journey.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/12\/CNS_Customer-Journey.png\")
The customer journey in construction marketing is complex, but when handled correctly leads to more awarded projects.<\/figcaption><\/figure><\/div>\n\n\n\nConsideration turns a prospect into a lead <\/strong><\/h4>\n\n\n\nNow that you have the attention and interest of the customer in the construction marketing journey. Consideration is critical to the transformation of a potential customer into a lead. Of course, a prospect must have a construction project for them to consider your services. After all, you can\u2019t offer a buy one building and get another free promotion like a pizza parlor. That\u2019s why your brand is vital in this step. Focus on messages that promote your strengths, highlight your expertise, showcase customer testimonials, and feature project photos.\u00a0<\/p>\n\n\n\n
Evaluation qualifies a lead in the construction marketing\ncustomer journey<\/strong><\/h4>\n\n\n\nWhen the lead is aware of your brand, the lead becomes qualified and contacts you to provide a proposal in this phase. Also, this is the step when they evaluate your company along with competing firms for their project. During this phase, you offer your plan and price. However, as essential as these two elements are in the proposal, there are others. You need to provide solutions to the challenges of meeting specific requirements and reinforce the marketing messages that interested the lead in the first place. When this information is part of your proposal, you help to differentiate your company from competitors. It will also take the focus off of cost and emphasize the value you offer.<\/p>\n\n\n\n
Selection and fulfillment in the construction marketing\ncustomer journey<\/strong><\/h4>\n\n\n\nYou\u2019ve made it through the first four steps and the lead chooses your company. Even though you\u2019ve won the bid, you need to carry your brand through the rest of the process. Your team and services must reflect the professionalism and promise of your marketing messages. When you maintain your brand, you instill confidence that the customer made the best choice. When the building is finished and satisfaction achieved, you have inspired the next step in the construction marketing customer journey.<\/p>\n\n\n\n
Loyalty results in repeat business from the customer\njourney in construction marketing<\/strong><\/h4>\n\n\n\nThe construction marketing customer journey could end with a happy client. But it shouldn\u2019t. When you have a satisfied client, you need to cultivate the relationship. When you have a customer relations program the reward will be repeat business and referrals. Encourage customers to follow you on social media and include them in a monthly e-bulletin campaign. Both of these tactics are inexpensive but can add to your future sales significantly.<\/p>\n\n\n\n
When the customer journey in construction marketing works<\/strong><\/h4>\n\n\n\nPaying\ncareful attention to each step in the construction marketing customer journey\nyields several positive results. First, it enhances your brand. Second, it\nimproves market recognition. Next, it awards you more projects. Finally, it\nincreases sales now and for years to come.<\/p>\n\n\n\n
About the Author<\/strong><\/h5>\n\n\n\nPaul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\nAbout Conach<\/strong><\/h5>\n\n\n\nWhen\nhe was creating Conach, his goal was to bring those Fortune 500 strategies\nalong with years of B2B marketing experience to small business marketing\nclients. As a result of focusing on business to business marketing, Conach\nspecializes in <\/em>construction marketing<\/strong><\/em><\/a>, <\/strong><\/em>financial marketing<\/strong><\/em><\/a>,<\/strong><\/em> and <\/em>industrial marketing<\/strong><\/em><\/a>. Even though we are in Mid-Michigan, Conach\nprovides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor\nmore information, visit <\/strong><\/em>conachmarketing.com<\/strong><\/em><\/a> or <\/strong><\/em>contact us<\/strong><\/em><\/a> or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for the customer, as well as profitable for you. Now let\u2019s look at each […]<\/p>\n","protected":false},"author":2,"featured_media":30277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-30276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"\n
Construction marketing journey Understanding the construction marketing customer journey - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/12\/03\/construction-marketing-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the construction marketing customer journey\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta 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Consideration turns a prospect into a lead <\/strong><\/h4>\n\n\n\nNow that you have the attention and interest of the customer in the construction marketing journey. Consideration is critical to the transformation of a potential customer into a lead. Of course, a prospect must have a construction project for them to consider your services. After all, you can\u2019t offer a buy one building and get another free promotion like a pizza parlor. That\u2019s why your brand is vital in this step. Focus on messages that promote your strengths, highlight your expertise, showcase customer testimonials, and feature project photos.\u00a0<\/p>\n\n\n\n
Evaluation qualifies a lead in the construction marketing\ncustomer journey<\/strong><\/h4>\n\n\n\nWhen the lead is aware of your brand, the lead becomes qualified and contacts you to provide a proposal in this phase. Also, this is the step when they evaluate your company along with competing firms for their project. During this phase, you offer your plan and price. However, as essential as these two elements are in the proposal, there are others. You need to provide solutions to the challenges of meeting specific requirements and reinforce the marketing messages that interested the lead in the first place. When this information is part of your proposal, you help to differentiate your company from competitors. It will also take the focus off of cost and emphasize the value you offer.<\/p>\n\n\n\n
Selection and fulfillment in the construction marketing\ncustomer journey<\/strong><\/h4>\n\n\n\nYou\u2019ve made it through the first four steps and the lead chooses your company. Even though you\u2019ve won the bid, you need to carry your brand through the rest of the process. Your team and services must reflect the professionalism and promise of your marketing messages. When you maintain your brand, you instill confidence that the customer made the best choice. When the building is finished and satisfaction achieved, you have inspired the next step in the construction marketing customer journey.<\/p>\n\n\n\n
Loyalty results in repeat business from the customer\njourney in construction marketing<\/strong><\/h4>\n\n\n\nThe construction marketing customer journey could end with a happy client. But it shouldn\u2019t. When you have a satisfied client, you need to cultivate the relationship. When you have a customer relations program the reward will be repeat business and referrals. Encourage customers to follow you on social media and include them in a monthly e-bulletin campaign. Both of these tactics are inexpensive but can add to your future sales significantly.<\/p>\n\n\n\n
When the customer journey in construction marketing works<\/strong><\/h4>\n\n\n\nPaying\ncareful attention to each step in the construction marketing customer journey\nyields several positive results. First, it enhances your brand. Second, it\nimproves market recognition. Next, it awards you more projects. Finally, it\nincreases sales now and for years to come.<\/p>\n\n\n\n
About the Author<\/strong><\/h5>\n\n\n\nPaul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\nAbout Conach<\/strong><\/h5>\n\n\n\nWhen\nhe was creating Conach, his goal was to bring those Fortune 500 strategies\nalong with years of B2B marketing experience to small business marketing\nclients. As a result of focusing on business to business marketing, Conach\nspecializes in <\/em>construction marketing<\/strong><\/em><\/a>, <\/strong><\/em>financial marketing<\/strong><\/em><\/a>,<\/strong><\/em> and <\/em>industrial marketing<\/strong><\/em><\/a>. Even though we are in Mid-Michigan, Conach\nprovides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor\nmore information, visit <\/strong><\/em>conachmarketing.com<\/strong><\/em><\/a> or <\/strong><\/em>contact us<\/strong><\/em><\/a> or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for the customer, as well as profitable for you. Now let\u2019s look at each […]<\/p>\n","protected":false},"author":2,"featured_media":30277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-30276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"\n
Construction marketing journey Understanding the construction marketing customer journey - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/12\/03\/construction-marketing-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the construction marketing customer journey\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta 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When the lead is aware of your brand, the lead becomes qualified and contacts you to provide a proposal in this phase. Also, this is the step when they evaluate your company along with competing firms for their project. During this phase, you offer your plan and price. However, as essential as these two elements are in the proposal, there are others. You need to provide solutions to the challenges of meeting specific requirements and reinforce the marketing messages that interested the lead in the first place. When this information is part of your proposal, you help to differentiate your company from competitors. It will also take the focus off of cost and emphasize the value you offer.<\/p>\n\n\n\n
Selection and fulfillment in the construction marketing\ncustomer journey<\/strong><\/h4>\n\n\n\nYou\u2019ve made it through the first four steps and the lead chooses your company. Even though you\u2019ve won the bid, you need to carry your brand through the rest of the process. Your team and services must reflect the professionalism and promise of your marketing messages. When you maintain your brand, you instill confidence that the customer made the best choice. When the building is finished and satisfaction achieved, you have inspired the next step in the construction marketing customer journey.<\/p>\n\n\n\n
Loyalty results in repeat business from the customer\njourney in construction marketing<\/strong><\/h4>\n\n\n\nThe construction marketing customer journey could end with a happy client. But it shouldn\u2019t. When you have a satisfied client, you need to cultivate the relationship. When you have a customer relations program the reward will be repeat business and referrals. Encourage customers to follow you on social media and include them in a monthly e-bulletin campaign. Both of these tactics are inexpensive but can add to your future sales significantly.<\/p>\n\n\n\n
When the customer journey in construction marketing works<\/strong><\/h4>\n\n\n\nPaying\ncareful attention to each step in the construction marketing customer journey\nyields several positive results. First, it enhances your brand. Second, it\nimproves market recognition. Next, it awards you more projects. Finally, it\nincreases sales now and for years to come.<\/p>\n\n\n\n
About the Author<\/strong><\/h5>\n\n\n\nPaul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\nAbout Conach<\/strong><\/h5>\n\n\n\nWhen\nhe was creating Conach, his goal was to bring those Fortune 500 strategies\nalong with years of B2B marketing experience to small business marketing\nclients. As a result of focusing on business to business marketing, Conach\nspecializes in <\/em>construction marketing<\/strong><\/em><\/a>, <\/strong><\/em>financial marketing<\/strong><\/em><\/a>,<\/strong><\/em> and <\/em>industrial marketing<\/strong><\/em><\/a>. Even though we are in Mid-Michigan, Conach\nprovides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor\nmore information, visit <\/strong><\/em>conachmarketing.com<\/strong><\/em><\/a> or <\/strong><\/em>contact us<\/strong><\/em><\/a> or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for the customer, as well as profitable for you. Now let\u2019s look at each […]<\/p>\n","protected":false},"author":2,"featured_media":30277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-30276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"\n
Construction marketing journey Understanding the construction marketing customer journey - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/12\/03\/construction-marketing-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the construction marketing customer journey\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta 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The construction marketing customer journey could end with a happy client. But it shouldn\u2019t. When you have a satisfied client, you need to cultivate the relationship. When you have a customer relations program the reward will be repeat business and referrals. Encourage customers to follow you on social media and include them in a monthly e-bulletin campaign. Both of these tactics are inexpensive but can add to your future sales significantly.<\/p>\n\n\n\n
When the customer journey in construction marketing works<\/strong><\/h4>\n\n\n\nPaying\ncareful attention to each step in the construction marketing customer journey\nyields several positive results. First, it enhances your brand. Second, it\nimproves market recognition. Next, it awards you more projects. Finally, it\nincreases sales now and for years to come.<\/p>\n\n\n\n
About the Author<\/strong><\/h5>\n\n\n\nPaul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\nAbout Conach<\/strong><\/h5>\n\n\n\nWhen\nhe was creating Conach, his goal was to bring those Fortune 500 strategies\nalong with years of B2B marketing experience to small business marketing\nclients. As a result of focusing on business to business marketing, Conach\nspecializes in <\/em>construction marketing<\/strong><\/em><\/a>, <\/strong><\/em>financial marketing<\/strong><\/em><\/a>,<\/strong><\/em> and <\/em>industrial marketing<\/strong><\/em><\/a>. Even though we are in Mid-Michigan, Conach\nprovides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor\nmore information, visit <\/strong><\/em>conachmarketing.com<\/strong><\/em><\/a> or <\/strong><\/em>contact us<\/strong><\/em><\/a> or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for the customer, as well as profitable for you. Now let\u2019s look at each […]<\/p>\n","protected":false},"author":2,"featured_media":30277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-30276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"\n
Construction marketing journey Understanding the construction marketing customer journey - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/12\/03\/construction-marketing-customer-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding the construction marketing customer journey\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group understands the construction marketing customer journey after working with over 40 construction clients throughout the country.\" \/>\n<meta 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Paul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n When\nhe was creating Conach, his goal was to bring those Fortune 500 strategies\nalong with years of B2B marketing experience to small business marketing\nclients. As a result of focusing on business to business marketing, Conach\nspecializes in <\/em>construction marketing<\/strong><\/em><\/a>, <\/strong><\/em>financial marketing<\/strong><\/em><\/a>,<\/strong><\/em> and <\/em>industrial marketing<\/strong><\/em><\/a>. Even though we are in Mid-Michigan, Conach\nprovides marketing services to clients across the country.<\/em><\/p>\n\n\n\n For\nmore information, visit <\/strong><\/em>conachmarketing.com<\/strong><\/em><\/a> or <\/strong><\/em>contact us<\/strong><\/em><\/a> or call 989.401.3202.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Every customer goes through a journey when working with you. What type of journey the client experiences depends on you and your team. It is critical that you control each phase of the journey to ensure it is pleasant and productive for the customer, as well as profitable for you. Now let\u2019s look at each […]<\/p>\n","protected":false},"author":2,"featured_media":30277,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-30276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"\nAbout Conach<\/strong><\/h5>\n\n\n\n