{"id":29044,"date":"2019-11-20T13:17:51","date_gmt":"2019-11-20T13:17:51","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=29044"},"modified":"2019-11-20T13:25:24","modified_gmt":"2019-11-20T13:25:24","slug":"financial-marketing-solution-selling","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/","title":{"rendered":"Financial marketing solution selling"},"content":{"rendered":"\n<p>Most financial firms I have worked with a focus on selling services. While it is necessary to present the services you offer, I think the focus should be on financial marketing solution selling. When you connect your services with a solution, you have a much more persuasive message. And after all, marketing and selling are about offering a solution to the buyer. The following are the factors to consider in financial marketing solution selling.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Uncover\nthe needed solution you need to sell<\/h3>\n\n\n\n<p>First\nof all, you need to unearth the prospect\u2019s problems to provide a solution.\nTherefore, conduct a needs analysis during your first meeting. There may be one\nmajor issue or several smaller ones, but without knowing them, you can\u2019t\nprovide an answer that relieves the potential customer\u2019s hassles.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Provide\ndetails in financial marketing solution selling<\/h3>\n\n\n\n<p>Providing the details in how you will solve the problem can be somewhat tricky. After all, you don\u2019t want to give too much away before the prospect becomes a client. With this in mind, you still need to offer enough detail to promote your advantages and thoroughly explain how you will work with the client. It must be remembered to keep the solution clear and concise to be sure the prospect understands it.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consider\nthe price as part of solution selling in financial marketing&nbsp;<\/h3>\n\n\n\n<p>In any sales process, price is a crucial ingredient. Of course, too high will not win the client. However, too low can seem that you are not offering enough value, and the customer won\u2019t receive the services they expect. The price needs to be fair market value, as well as providing a profit point for your firm. For example, I worked with a client that was pricing their services 30% lower than the competition. Even at that rate, they were not winning the business. I suggested they raise their prices by 15%. Consequently, they began winning new clients. Before, the potential customer was not seeing a value to the \u201ctoo low\u201d pricing and raising it also raised the perception of value. When implementing financial marketing solution selling, price doesn&#8217;t have to be the lowest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Focus\non value when solution selling in financial marketing<\/h3>\n\n\n\n<p>Value is the perception of the prospect that the services are worth what they are being charged. When you can show this benefit, being the lowest cost doesn\u2019t factor in the decision as much. To demonstrate the value you offer, solicit client testimonials and referrals. Create case studies as examples of how you provided solutions. As a result of these tactics, you have satisfied clients proving that you deliver value. This is a persuasive financial marketing solution selling message.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>About the Author<\/em><\/strong><\/h4>\n\n\n\n<p><em>Paul Kowalski (or Pappy as he is\ncalled around the office) spent over two decades working at other agencies before\nopening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient&#8217;s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong><em>About Conach<\/em><\/strong><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in <a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\">construction marketing<\/a>, <a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\">financial marketing<\/a>, and <a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\">industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/p>\n\n\n\n<p><strong><em>For more information, visit conachmarketing.com\nor contact us or call 989.401.3202.<\/em><\/strong><strong> <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most financial firms I have worked with a focus on selling services. While it is necessary to present the services you offer, I think the focus should be on financial marketing solution selling. When you connect your services with a solution, you have a much more persuasive message. And after all, marketing and selling are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":29047,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[459],"tags":[],"class_list":["post-29044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Financial marketing solution selling - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has years of expereince with accounting firms and financial advisors. 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In this blog we discuss financial marketing solution selling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-20T13:17:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-20T13:25:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/11\/FIN_Sell-Solutions.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Financial marketing solution selling\",\"datePublished\":\"2019-11-20T13:17:51+00:00\",\"dateModified\":\"2019-11-20T13:25:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/11\/FIN_Sell-Solutions.jpg\",\"articleSection\":[\"Financial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/\",\"url\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/\",\"name\":\"Financial marketing solution selling - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.conachmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.conachmarketing.com\/index.php\/2019\/11\/20\/financial-marketing-solution-selling\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/11\/FIN_Sell-Solutions.jpg\",\"datePublished\":\"2019-11-20T13:17:51+00:00\",\"dateModified\":\"2019-11-20T13:25:24+00:00\",\"description\":\"Conach Marketing Group has years of expereince with accounting firms and financial advisors. 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