Now\ndon\u2019t get me wrong; the quality of your product is essential. It must meet the\nrequirements as promised. But more importantly, you need to foster a philosophy\nof service throughout your company. The reason is because without exceptional\nservice, a quality product only meets a part of the customer satisfaction\nequation. By installing a \u201cservice first\u201d attitude in your staff and promoting\nit in your industrial marketing messaging, you will build a respected\nbrand. <\/p>\n\n\n\n
Your company<\/strong><\/h5>\n\n\n\nFrom time to time, I have worked with manufacturing clients that only focus on the production of a part or equipment that meets their standards. By not focusing on service as well, you have placed all your sales and marketing eggs in one basket. When you instill a philosophy of delivering outstanding service in your team, you will see many benefits. These results include winning more bids because the sales process is more thorough and not always having to be the lowest bid to win the contract. When service is equal to the product in quality, you become a valuable supplier. When that happens, you need to include that in your industrial marketing messaging.<\/p>\n\n\n\n
Your customers<\/strong><\/h5>\n\n\n\nThe last thing any customer wants is working with a supplier that is a hassle. While your customer is looking for the part or equipment that meets their needs, they expect it to come with the service they need as well. Even an exceptional product cannot always overcome a poor service experience. When both combine to produce high customer satisfaction, the results are more repeat business and referrals, as well as better customer relationships. Additionally, the service you deliver throughout sales, production, and support makes an enormous impact on whether you keep a customer in the first place.<\/p>\n\n\n\n
![\"\"](\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/IND_Service-Business.png\")
The benefits of being a service-focused business and using it in your industrial marketing messaging.<\/figcaption><\/figure><\/div>\n\n\n\nYour industry<\/strong><\/h5>\n\n\n\nBoth\nwhat you produce and how you work with clients build your reputation. With a\nstellar reputation in the industry, your brand is enhanced and respected.\nBecause of this status, you receive more referrals and higher recognition with\nassociates and vendors. Remember that while reputation is earned, you should\nalso promote it in your industrial marketing messaging, albeit humbly.<\/p>\n\n\n\n
Your prospects<\/strong><\/h5>\n\n\n\nNow\nthe question is how your fantastic service affects your prospects? Well, it\nwon\u2019t if you don\u2019t tell them about it. Therefore, you need to stress service\nmessages just as much as product features and benefits. While you are telling\npotential customers how great you are, don\u2019t forget to let third parties join\nin. There is nothing more potent in industrial marketing messaging than\ncustomer testimonials. Another tool to use when promoting service is a case\nstudy. Because a study focuses on a customer\u2019s problem and your solution, both\nyour product and service are highlighted.<\/p>\n\n\n\n
About the Author<\/em><\/strong><\/h5>\n\n\n\nPaul Kowalski (or Pappy as he is\ncalled around the office) spent over two decades working at other agencies\nbefore opening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient’s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\nAbout Conach<\/em><\/strong><\/h5>\n\n\n\nWhen he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing<\/a>, financial marketing<\/a>, and industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor more information, visit conachmarketing.com<\/a> or contact us<\/a> or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Traditionally, a business is either thought of as a service provider or a product supplier. However, I believe this is narrow-minded. Therefore, I believe every business needs to think of itself as a service business. Even manufacturers that stamp parts or produce equipment. Why? Because when you manufacture a product, you are performing a service […]<\/p>\n","protected":false},"author":2,"featured_media":27119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[458],"tags":[],"class_list":["post-27118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"\n
Industrial marketing message - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your industrial marketing message promote you as a service business?\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-31T15:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-31T15:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Does your industrial marketing message promote you as a service business?\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"wordCount\":708,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"articleSection\":[\"Industrial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"name\":\"Industrial marketing message - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"description\":\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"width\":600,\"height\":300,\"caption\":\"industrial marketing message\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.conachmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does your industrial marketing message promote you as a service business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conachmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConachMarketing\\\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conach-marketing-group\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/author\\\/conach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Industrial marketing message - Conach Marketing Group","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_locale":"en_US","og_type":"article","og_title":"Does your industrial marketing message promote you as a service business?","og_description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2019-10-31T15:04:17+00:00","article_modified_time":"2019-10-31T15:04:24+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"Does your industrial marketing message promote you as a service business?","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"wordCount":708,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","articleSection":["Industrial Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","name":"Industrial marketing message - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","width":600,"height":300,"caption":"industrial marketing message"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Does your industrial marketing message promote you as a service business?"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-73o","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=27118"}],"version-history":[{"count":2,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions"}],"predecessor-version":[{"id":27125,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions\/27125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/27119"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=27118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=27118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=27118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
The last thing any customer wants is working with a supplier that is a hassle. While your customer is looking for the part or equipment that meets their needs, they expect it to come with the service they need as well. Even an exceptional product cannot always overcome a poor service experience. When both combine to produce high customer satisfaction, the results are more repeat business and referrals, as well as better customer relationships. Additionally, the service you deliver throughout sales, production, and support makes an enormous impact on whether you keep a customer in the first place.<\/p>\n\n\n\n
Your industry<\/strong><\/h5>\n\n\n\nBoth\nwhat you produce and how you work with clients build your reputation. With a\nstellar reputation in the industry, your brand is enhanced and respected.\nBecause of this status, you receive more referrals and higher recognition with\nassociates and vendors. Remember that while reputation is earned, you should\nalso promote it in your industrial marketing messaging, albeit humbly.<\/p>\n\n\n\n
Your prospects<\/strong><\/h5>\n\n\n\nNow\nthe question is how your fantastic service affects your prospects? Well, it\nwon\u2019t if you don\u2019t tell them about it. Therefore, you need to stress service\nmessages just as much as product features and benefits. While you are telling\npotential customers how great you are, don\u2019t forget to let third parties join\nin. There is nothing more potent in industrial marketing messaging than\ncustomer testimonials. Another tool to use when promoting service is a case\nstudy. Because a study focuses on a customer\u2019s problem and your solution, both\nyour product and service are highlighted.<\/p>\n\n\n\n
About the Author<\/em><\/strong><\/h5>\n\n\n\nPaul Kowalski (or Pappy as he is\ncalled around the office) spent over two decades working at other agencies\nbefore opening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient’s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\nAbout Conach<\/em><\/strong><\/h5>\n\n\n\nWhen he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing<\/a>, financial marketing<\/a>, and industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor more information, visit conachmarketing.com<\/a> or contact us<\/a> or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Traditionally, a business is either thought of as a service provider or a product supplier. However, I believe this is narrow-minded. Therefore, I believe every business needs to think of itself as a service business. Even manufacturers that stamp parts or produce equipment. Why? Because when you manufacture a product, you are performing a service […]<\/p>\n","protected":false},"author":2,"featured_media":27119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[458],"tags":[],"class_list":["post-27118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"\n
Industrial marketing message - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your industrial marketing message promote you as a service business?\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-31T15:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-31T15:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Does your industrial marketing message promote you as a service business?\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"wordCount\":708,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"articleSection\":[\"Industrial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"name\":\"Industrial marketing message - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"description\":\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"width\":600,\"height\":300,\"caption\":\"industrial marketing message\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.conachmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does your industrial marketing message promote you as a service business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conachmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConachMarketing\\\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conach-marketing-group\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/author\\\/conach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Industrial marketing message - Conach Marketing Group","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_locale":"en_US","og_type":"article","og_title":"Does your industrial marketing message promote you as a service business?","og_description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2019-10-31T15:04:17+00:00","article_modified_time":"2019-10-31T15:04:24+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"Does your industrial marketing message promote you as a service business?","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"wordCount":708,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","articleSection":["Industrial Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","name":"Industrial marketing message - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","width":600,"height":300,"caption":"industrial marketing message"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Does your industrial marketing message promote you as a service business?"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-73o","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=27118"}],"version-history":[{"count":2,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions"}],"predecessor-version":[{"id":27125,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions\/27125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/27119"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=27118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=27118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=27118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
Now\nthe question is how your fantastic service affects your prospects? Well, it\nwon\u2019t if you don\u2019t tell them about it. Therefore, you need to stress service\nmessages just as much as product features and benefits. While you are telling\npotential customers how great you are, don\u2019t forget to let third parties join\nin. There is nothing more potent in industrial marketing messaging than\ncustomer testimonials. Another tool to use when promoting service is a case\nstudy. Because a study focuses on a customer\u2019s problem and your solution, both\nyour product and service are highlighted.<\/p>\n\n\n\n
About the Author<\/em><\/strong><\/h5>\n\n\n\nPaul Kowalski (or Pappy as he is\ncalled around the office) spent over two decades working at other agencies\nbefore opening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient’s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\nAbout Conach<\/em><\/strong><\/h5>\n\n\n\nWhen he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing<\/a>, financial marketing<\/a>, and industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor more information, visit conachmarketing.com<\/a> or contact us<\/a> or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Traditionally, a business is either thought of as a service provider or a product supplier. However, I believe this is narrow-minded. Therefore, I believe every business needs to think of itself as a service business. Even manufacturers that stamp parts or produce equipment. Why? Because when you manufacture a product, you are performing a service […]<\/p>\n","protected":false},"author":2,"featured_media":27119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[458],"tags":[],"class_list":["post-27118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"\n
Industrial marketing message - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your industrial marketing message promote you as a service business?\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-31T15:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-31T15:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Does your industrial marketing message promote you as a service business?\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"wordCount\":708,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"articleSection\":[\"Industrial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"name\":\"Industrial marketing message - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"description\":\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"width\":600,\"height\":300,\"caption\":\"industrial marketing message\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.conachmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does your industrial marketing message promote you as a service business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conachmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConachMarketing\\\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conach-marketing-group\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/author\\\/conach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Industrial marketing message - Conach Marketing Group","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_locale":"en_US","og_type":"article","og_title":"Does your industrial marketing message promote you as a service business?","og_description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2019-10-31T15:04:17+00:00","article_modified_time":"2019-10-31T15:04:24+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"Does your industrial marketing message promote you as a service business?","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"wordCount":708,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","articleSection":["Industrial Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","name":"Industrial marketing message - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","width":600,"height":300,"caption":"industrial marketing message"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Does your industrial marketing message promote you as a service business?"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-73o","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=27118"}],"version-history":[{"count":2,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions"}],"predecessor-version":[{"id":27125,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions\/27125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/27119"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=27118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=27118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=27118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
About Conach<\/em><\/strong><\/h5>\n\n\n\nWhen he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing<\/a>, financial marketing<\/a>, and industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/p>\n\n\n\nFor more information, visit conachmarketing.com<\/a> or contact us<\/a> or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"Traditionally, a business is either thought of as a service provider or a product supplier. However, I believe this is narrow-minded. Therefore, I believe every business needs to think of itself as a service business. Even manufacturers that stamp parts or produce equipment. Why? Because when you manufacture a product, you are performing a service […]<\/p>\n","protected":false},"author":2,"featured_media":27119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[458],"tags":[],"class_list":["post-27118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"\n
Industrial marketing message - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does your industrial marketing message promote you as a service business?\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-31T15:04:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-31T15:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Does your industrial marketing message promote you as a service business?\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"},\"wordCount\":708,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"articleSection\":[\"Industrial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\",\"name\":\"Industrial marketing message - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"datePublished\":\"2019-10-31T15:04:17+00:00\",\"dateModified\":\"2019-10-31T15:04:24+00:00\",\"description\":\"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/CNS_Service-Business.jpg\",\"width\":600,\"height\":300,\"caption\":\"industrial marketing message\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/10\\\/31\\\/industrial-marketing-message\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.conachmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Does your industrial marketing message promote you as a service business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conachmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConachMarketing\\\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conach-marketing-group\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/author\\\/conach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Industrial marketing message - Conach Marketing Group","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_locale":"en_US","og_type":"article","og_title":"Does your industrial marketing message promote you as a service business?","og_description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2019-10-31T15:04:17+00:00","article_modified_time":"2019-10-31T15:04:24+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"Does your industrial marketing message promote you as a service business?","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"},"wordCount":708,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","articleSection":["Industrial Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/","name":"Industrial marketing message - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","datePublished":"2019-10-31T15:04:17+00:00","dateModified":"2019-10-31T15:04:24+00:00","description":"Conach Marketing Group has worked with over 50 manufacturers. This blog focuses on incorporating service in your industrial marketing message.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","width":600,"height":300,"caption":"industrial marketing message"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/10\/31\/industrial-marketing-message\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Does your industrial marketing message promote you as a service business?"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/10\/CNS_Service-Business.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-73o","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=27118"}],"version-history":[{"count":2,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions"}],"predecessor-version":[{"id":27125,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/27118\/revisions\/27125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/27119"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=27118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=27118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=27118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
For more information, visit conachmarketing.com<\/a> or contact us<\/a> or call 989.401.3202.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Traditionally, a business is either thought of as a service provider or a product supplier. However, I believe this is narrow-minded. Therefore, I believe every business needs to think of itself as a service business. Even manufacturers that stamp parts or produce equipment. Why? Because when you manufacture a product, you are performing a service […]<\/p>\n","protected":false},"author":2,"featured_media":27119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[458],"tags":[],"class_list":["post-27118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industrial-marketing-blog"],"yoast_head":"\n