{"id":23437,"date":"2019-09-17T17:44:29","date_gmt":"2019-09-17T17:44:29","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=23437"},"modified":"2019-09-17T17:44:34","modified_gmt":"2019-09-17T17:44:34","slug":"construction-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2019\/09\/17\/construction-marketing-mistakes\/","title":{"rendered":"Common construction marketing mistakes"},"content":{"rendered":"\n<p>I have worked with construction clients for over 25 years and have witnessed a commonality in the <a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\">construction marketing<\/a> mistakes made. To be fair, I have also seen these mistakes made with clients in other industries as well. When you make these errors, there are consequences. Let\u2019s look at some.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Construction marketing mistake: Not everyone knows your\ncompany<\/strong><\/h4>\n\n\n\n<p>\u201cI\nhave been in business (pick a number) of years and everyone knows me.\u201d I have\nheard this declaration from construction clients many times over the years.\nWhile it might sound like boasting, I believe it is a misconception. However,\nit is a dangerous myth to place your future in. It is important to remember\nthat unless you\u2019re Apple or McDonald\u2019s, not everyone knows you. In fact, I had\nclients in business for over 100 years that are not widely known in their\ncommunity. While you can stay operating for a long time flying under the radar,\nyou will be left behind by more aggressive competitors. Market awareness is a\ncrucial factor in a contractor\u2019s growth. Therefore, if you want to build sales,\ndon\u2019t make this construction marketing mistake. Review your marketing budget\nand be sure a portion is going to enhance your brand in the marketplace.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Construction marketing mistake: Not being proactive<\/strong><\/h4>\n\n\n\n<p>I have seen this mistake most often. In fact, most of my new construction clients had no or a sporadic marketing program. Even though even the best construction marketing message will not convince a prospect to build, you need to keep your message in front of prospects regularly. When you proactively stay in contact with prospects, they will remember you when they are ready to build. To bring everything full circle, strong brand awareness in your community will also help to keep you in the mind of potential customers.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"401\" src=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/09\/CNS_5Mistakes.png\" alt=\"\" class=\"wp-image-23444\" srcset=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/09\/CNS_5Mistakes.png 300w, https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/09\/CNS_5Mistakes-224x300.png 224w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Construction marketing mistake: Not keeping updated<\/strong><\/h4>\n\n\n\n<p>While you might have an affection to your company\u2019s logo, it is not \u201ca death until you do part\u201d relationship. A logo that looks dated can make your company look old-fashioned and behind in current best practices. A point often overlooked is that an update to your logo will suffice without having to completely new one. This way, you maintain ties to your heritage while presenting an up-to-date brand. Another construction marketing mistake in this category is not creating new lead generation and sales material regularly. Consequently, this error doesn&#8217;t allow you to keep projects current. After all, you don\u2019t\u2019 want it to look like your last project was completed years ago.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Construction marketing mistake: Not managing your brand<\/strong><\/h4>\n\n\n\n<p>Brand management is presenting a consistent image and message. This uniformity is critical because <g class=\"gr_ gr_6 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep\" id=\"6\" data-gr-id=\"6\">without<\/g> it you send a confused and unprofessional image to potential customers. It is important to remember that a cohesive brand must be maintained throughout all aspects of your marketing program from lead generation through sales. In fact, any employees creating in-house documents should work from a template to assure your brand remains intact.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Construction marketing mistake: Not proving your reputation<\/h4>\n\n\n\n<p>Generally\nspeaking, your company reputation is earned over time. But that reputation is\nonly known to your clients. Of course, they might refer you based on the\nsatisfaction they receive from you. Nevertheless, prospects will not be aware\nof your reputation unless you tell them. And most importantly, prove it. You\nconfirm your rep by having testimonials and project case studies with photos\nthat demonstrate the quality you provide. Another way to verify your integrity\nis to offer warranties beyond the industry standards.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Construction marketing mistake: Not being a good\ncommunity member<\/strong><\/h4>\n\n\n\n<p>Networking\nis an essential part of construction marketing. This tactic can be achieved\nwhile also contributing to your community. Join the Chamber of Commerce, sit on\nthe board of a non-profit, or become active in a charity organization. Because\nof this participation, you will build goodwill for your company and help your\ncommunity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><\/h4>\n\n\n\n<p>Paul Kowalski (or Pappy as he is\ncalled around the office) spent over two decades working at other agencies\nbefore opening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient&#8217;s business growth and forming closer, personal relationships.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><\/h4>\n\n\n\n<p>When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in <a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\">construction marketing<\/a>, <a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\">financial marketing<\/a>, and <a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\">industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/p>\n\n\n\n<p><strong><em>For more information, visit <a href=\"https:\/\/www.conachmarketing.com\/\">conachmarketing.com<\/a> or <a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\">contact us<\/a> or call 989.401.3202.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have worked with construction clients for over 25 years and have witnessed a commonality in the construction marketing mistakes made. To be fair, I have also seen these mistakes made with clients in other industries as well. When you make these errors, there are consequences. Let\u2019s look at some. Construction marketing mistake: Not everyone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":23438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[457],"tags":[],"class_list":["post-23437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Construction marketing mistakes - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has decades of experience helping construction clients grow their business. This blog covers common construction marketing mistakes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/09\/17\/construction-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common construction marketing mistakes\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has decades of experience helping construction clients grow their business. 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