{"id":20776,"date":"2019-08-06T18:30:55","date_gmt":"2019-08-06T18:30:55","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=20776"},"modified":"2019-08-14T17:24:06","modified_gmt":"2019-08-14T17:24:06","slug":"small-business-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2019\/08\/06\/small-business-influencer-marketing\/","title":{"rendered":"4 facts about small business influencer marketing"},"content":{"rendered":"\n

Many companies are jumping on the \u201cbrandwagon<\/g>\u201d of small business influencer marketing. First of all, let\u2019s define influencer marketing. It is important to understand that it is a form of social media marketing. Small business influencer marketing requires you establishing relationships with people, businesses, and organizations with an expert level of knowledge and standing in their industry. These influencers then endorse your business through social media platforms.<\/p>\n\n\n\n

With\nthe emergence of social media as a marketing tactic, many companies are experiencing\nsignificant results utilizing influencer marketing. It can do wonders for your\nbrand\u2019s awareness, credibility, and reputation if done the right way. Here are\na few things you need to know about small business influencer marketing before\nyou get started.<\/p>\n\n\n\n

ONE: Small business influencer marketing is b<\/g>asically<\/g> word-of-mouth marketing<\/h3>\n\n\n\n

Small\nbusiness influencer marketing is a glorified version of word-of-mouth\nmarketing. When you want to build sales, your credibility matters the most. And\nnothing speaks of your credibility better than influencers promoting your\nbrand. Word spreads from a trusted influencer\u2019s platform to potential customers\nthat they have as followers. <\/p>\n\n\n\n

TWO: In-depth understanding of your brand <\/h3>\n\n\n\n

Small\nbusiness influencer marketing has its own perks, but to enjoy them all you must\nchoose an influencer who has a thorough knowledge of your brand. One wrong\nmessage can make all your marketing efforts in vain. For this reason, it is critical\nto choose an influencer who already knows your brand or to take the time to\neducate them before beginning their endorsements. <\/p>\n\n\n\n

THREE: Numbers don\u2019t really matter in small business influencer marketing<\/h3>\n\n\n\n

While\nit\u2019s true that an influencer\u2019s reach is directly related to their number of\nfollowers, that is not such a critical a factor in small business marketing.\nWhen you\u2019re targeting other brands and businesses, what matters is the\nknowledge of the influencer. A reliable and well-versed influencer may not\nnecessarily have a huge follower base, but its base will be more qualified.\nTherefore, the followers are more likely to become your customers.<\/p>\n\n\n\n

 FOUR: Trends are Important<\/h3>\n\n\n\n

For effective small business influencer marketing, you need to stay on top of the changing trends. What\u2019s trending today might drop in ratings the next day. So, make sure that your marketing strategy aligns with popular trends. Also, be certain that your influencer\u2019s communication is effective. Otherwise, your campaign will most likely fail and possibly harm your overall small business marketing<\/a> efforts. <\/p>\n\n\n\n

About the Author<\/em><\/strong><\/h4>\n\n\n\n

Paul Kowalski (or Pappy as\nhe is called around the office) spent over two decades working at other\nagencies before opening Conach Marketing Group in 2008. The early part of his\ncareer was working with Fortune 500 clients at different agencies. However,\nworking with smaller clients was his preference. This choice was because of the\nimpact on a client’s business growth and forming closer, personal\nrelationships.<\/em><\/p>\n\n\n\n

About Conach<\/em><\/strong><\/h4>\n\n\n\n

When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in construction marketing<\/a>, financial marketing<\/a>, and industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/em><\/p>\n\n\n\n

For more information, visit conachmarketing.com<\/a> or contact us<\/a> or call 989.401.3202.<\/em> <\/p>\n","protected":false},"excerpt":{"rendered":"

Many companies are jumping on the \u201cbrandwagon\u201d of small business influencer marketing. First of all, let\u2019s define influencer marketing. It is important to understand that it is a form of social media marketing. Small business influencer marketing requires you establishing relationships with people, businesses, and organizations with an expert level of knowledge and standing in […]<\/p>\n","protected":false},"author":2,"featured_media":20778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[460],"tags":[],"class_list":["post-20776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-marketing-blog"],"yoast_head":"\nSmall business influencer marketing - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group specializes in working in small business marketing. 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