{"id":19923,"date":"2019-07-23T12:40:13","date_gmt":"2019-07-23T12:40:13","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=19923"},"modified":"2019-07-25T19:33:37","modified_gmt":"2019-07-25T19:33:37","slug":"profiles-financial-marketing","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/","title":{"rendered":"The power of profiles in financial marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Over my career, I have had many clients over the years ask if it is worth the effort to develop team profiles as a sales tool. While I don\u2019t feel bios are critical in B2C marketing, B2B is another animal. B2B marketing relies on building trust with potential customers and profiles of key staff can help. For this reason, it is especially true of profiles in <a href=\"https:\/\/www.conachmarketing.com\/index.php\/healthcare-marketing\/\">financial marketing<\/a>. Let\u2019s review the factors to consider when creating financial marketing profiles.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Who should be in <\/strong>financial marketing profiles<strong>?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Often, there is a debate over which of the staff should appear in your profiles in financial marketing. All in all, I feel it depends on the image you want to present. When you are a large firm seeking bigger clients, just the key team members should suffice. The reason is <g class=\"gr_ gr_8 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar multiReplace\" id=\"8\" data-gr-id=\"8\">because larger<\/g> companies are not interested in learning about every employee you have. After all, prospects want to know about partners, management, and senior accountants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On the other hand, smaller businesses are usually looking for a more personal connection. Therefore, staff such as junior accountants and support people would be appropriate to add to your financial marketing profiles. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>How to create <\/strong>financial marketing profiles<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">You should look at profiles in financial marketing as biographies of your team. In essence, these bios need to have the same pertinent information you would include in a resume. Overall, education, industry experience, associations, and responsibilities. When you want to make a profile friendlier, you can add community involvement and personal interests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is important to remember that profiles are not just about the info. The image you present is just as important. Consequently, you should have a professional photographer take the photos. Or at the very least, someone with a high-resolution camera against a pleasant setting \u2013 no smartphone selfies. You may want to consider taking the photos at well-known local spots to connect your firm more with the community it serves.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"344\" src=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_Profiles-1.png\" alt=\"\" class=\"wp-image-19937\" srcset=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_Profiles-1.png 300w, https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_Profiles-1-262x300.png 262w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption>This graphic will help you develop your profiles in financial marketing.<\/figcaption><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Where to use <\/strong>financial marketing profiles<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Simply put, your team profiles are\nsales and marketing tools. Thereby, use them as part of your program to\nestablish your industry experience and expertise. The following are ways to\nutilize profiles:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your website <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Social media posts<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Emailed response PDFs<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Printed sales packets<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Introductory packages<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What is the value of <\/strong>financial marketing profiles<strong>?<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">While I have listed how to use profiles in financial marketing, I would like to point out their value. First, most financial firms establish very personal relationships with their clients. In fact, team bios act as the initial introduction to your staff. Accordingly, they need to make an excellent AND professional impression. P<g class=\"gr_ gr_24 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"24\" data-gr-id=\"24\">rofiles<\/g> in financial marketing need to encourage prospects to want to work with your firm and its team. With this point in mind, build profiles that represent not only the individual but also your firm as a whole.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Kowalski (or Pappy as he is\ncalled around the office) spent over two decades working at other agencies\nbefore opening Conach Marketing Group in 2008. The early part of his career was\nworking with Fortune 500 clients at different agencies. However, working with\nsmaller clients was his preference. This choice was because of the impact on a\nclient&#8217;s business growth and forming closer, personal relationships.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">When he was creating Conach, his goal was to bring those Fortune 500 strategies along with years of B2B marketing experience to small business marketing clients. As a result of focusing on business to business marketing, Conach specializes in <a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\">construction marketing<\/a>, <a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\">financial marketing<\/a>, and <a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\">industrial marketing<\/a>. Even though we are in Mid-Michigan, Conach provides marketing services to clients across the country.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>For more information, visit <a href=\"https:\/\/www.conachmarketing.com\/\">conachmarketing.com<\/a> or <a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\">contact us<\/a> or call 989.401.3202.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over my career, I have had many clients over the years ask if it is worth the effort to develop team profiles as a sales tool. While I don\u2019t feel bios are critical in B2C marketing, B2B is another animal. B2B marketing relies on building trust with potential customers and profiles of key staff can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":19926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[459],"tags":[],"class_list":["post-19923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Profiles in financial marketing - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group has worked with many financial marketing clients. In this article we discuss how to use profiles in financial marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The power of profiles in financial marketing\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group has worked with many financial marketing clients. In this article we discuss how to use profiles in financial marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-23T12:40:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-25T19:33:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_profile.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"The power of profiles in financial marketing\",\"datePublished\":\"2019-07-23T12:40:13+00:00\",\"dateModified\":\"2019-07-25T19:33:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/\"},\"wordCount\":637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/FIN_profile.jpg\",\"articleSection\":[\"Financial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/\",\"name\":\"Profiles in financial marketing - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/FIN_profile.jpg\",\"datePublished\":\"2019-07-23T12:40:13+00:00\",\"dateModified\":\"2019-07-25T19:33:37+00:00\",\"description\":\"Conach Marketing Group has worked with many financial marketing clients. In this article we discuss how to use profiles in financial marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/FIN_profile.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/FIN_profile.jpg\",\"width\":600,\"height\":300,\"caption\":\"profiles in financial marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/07\\\/23\\\/profiles-financial-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.conachmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The power of profiles in financial marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conachmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConachMarketing\\\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conach-marketing-group\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/author\\\/conach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Profiles in financial marketing - Conach Marketing Group","description":"Conach Marketing Group has worked with many financial marketing clients. In this article we discuss how to use profiles in financial marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/","og_locale":"en_US","og_type":"article","og_title":"The power of profiles in financial marketing","og_description":"Conach Marketing Group has worked with many financial marketing clients. In this article we discuss how to use profiles in financial marketing.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2019-07-23T12:40:13+00:00","article_modified_time":"2019-07-25T19:33:37+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_profile.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"The power of profiles in financial marketing","datePublished":"2019-07-23T12:40:13+00:00","dateModified":"2019-07-25T19:33:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/"},"wordCount":637,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_profile.jpg","articleSection":["Financial Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/","name":"Profiles in financial marketing - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_profile.jpg","datePublished":"2019-07-23T12:40:13+00:00","dateModified":"2019-07-25T19:33:37+00:00","description":"Conach Marketing Group has worked with many financial marketing clients. In this article we discuss how to use profiles in financial marketing.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_profile.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_profile.jpg","width":600,"height":300,"caption":"profiles in financial marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/07\/23\/profiles-financial-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"The power of profiles in financial marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-5bl","jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/07\/FIN_profile.jpg","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/19923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=19923"}],"version-history":[{"count":11,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/19923\/revisions"}],"predecessor-version":[{"id":20096,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/19923\/revisions\/20096"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/19926"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=19923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=19923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=19923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}