{"id":15002,"date":"2019-05-13T19:06:29","date_gmt":"2019-05-13T19:06:29","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=15002"},"modified":"2019-06-05T17:48:27","modified_gmt":"2019-06-05T17:48:27","slug":"financial-marketing-program-2","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/","title":{"rendered":"Three ways to add power to your financial marketing programs"},"content":{"rendered":"\n<p>Planning and implementing an efficient and effective financial marketing program can be a daunting task. When you are spending any amount of your firm\u2019s money for marketing, advertising or sales, the responsibility can be a bit overwhelming. Because a financial marketing program is an investment in the growth of your firm, it will take time to yield results. However, in this blog, I will show you three ways to see a quicker return on your efforts and money.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Leveraging your CLTV in a financial marketing program<\/strong><\/h4>\n\n\n\n<p>Customer Lifetime Total Value (CLTV) is a way to predict the net profit of the entire future relationship with a customer. For example, studies show that B2B companies have a CLTV of $20,000 to over $200,000 from one customer. It is important to realize, if your firm engages business clients, you are conducting B2B marketing. Based on this statistic, a firm can afford a higher cost per sale and still generate a significant return on investment (ROI).<\/p>\n\n\n\n<p> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"322\" src=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV-Calculator-1.png\" alt=\"\" class=\"wp-image-15006\" srcset=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV-Calculator-1.png 450w, https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV-Calculator-1-300x215.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption>A quick way to find the long term revenue or Customer Lifetime Total Value in financial marketing programs.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Surprisingly, even a well-conceived financial marketing program can require trial and error to find the best approach. From the launch of the campaign, results need to be assessed, and tactics tweaked. Remember, it is a long journey of learning and adjustment. When you consider the CLTV for your firm, you can be more comfortable exploring other options to meet your marketing goals. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Promote your\nsolution in a financial marketing program<\/strong><\/h4>\n\n\n\n<p>The most common issue faced in financial marketing is communicating a meaningful message to potential clients. In fact, many firms fail to put across messages clearly. Consequently, it gets lost in unnecessary jargon or simply stating only what services you offer. A key point to remember that prospects come to you seeking a solution for their accounting or financial problems. As a result, the prime focus of your marketing messaging should be able to present your solutions to challenges potential clients may face. This technique will help improve your lead generation and conversion rates. If you follow a target marketing strategy, it will make your financial marketing program even stronger.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Focus on your target\naudience for a financial marketing program<\/strong><\/h4>\n\n\n\n<p>Often, financial firms believe that anyone that\nneeds an accountant is a potential client. While this may be true, it is not\nwise. Marketing and advertising are costly, and to make the most of it you need\nto target markets where you have the best chance to find clients.<\/p>\n\n\n\n<p>In <g class=\"gr_ gr_17 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-del replaceWithoutSep\" id=\"17\" data-gr-id=\"17\">a financial<\/g> marketing program, it is critical to focus on your target markets for optimum results and cost savings. Targeting a broad audience can be a considerable drain on marketing budgets and produce poor quality lead generation. By focusing on markets you have experience in, you can highlight your experience in the industry. Also, you can promote your understanding of the accounting and financial issues they face. You are thereby proving your expertise over competitors.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About the Author<\/strong><\/h4>\n\n\n\n<p>P<em>aul Kowalski (or Pappy as he is called around the office) spent over two decades working at other agencies before opening Conach Marketing Group in 2008. The early part of his career was working with Fortune 500 clients at different agencies. However, working with smaller clients was his preference. This choice was because of the impact on a client\u2019s business growth and forming closer, personal relationships.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"mce_7\"><strong>About the Conach<\/strong><\/h4>\n\n\n\n<p><em>When he was creating Conach, his goal was to bring those Fortune\n500 strategies along with years of B2B marketing experience to small business\nmarketing clients. As a result of focusing on business to business marketing,\nConach specializes in <\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/construction-marketing\/\"><strong><em>construction marketing<\/em><\/strong><\/a><strong><em>, <\/em><\/strong><a href=\"https:\/\/www.conachmarketing.com\/index.php\/financial-marketing\/\"><strong><em>financial marketing<\/em><\/strong><\/a><strong><em>,<\/em><\/strong><em> and\n<\/em><a href=\"https:\/\/www.conachmarketing.com\/index.php\/industrial-marketing\/\"><strong><em>industrial marketing<\/em><\/strong><\/a><em>. Even though\nwe are in Mid-Michigan, Conach provides marketing services to clients across\nthe country.<\/em><strong><em>For more information visit <\/em><\/strong><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\"><strong><em>conachmarketing.com<\/em><\/strong><\/a><strong><em> or <\/em><\/strong><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\"><strong><em>contact us<\/em><\/strong><\/a><strong><em> or call 989.401.3202<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Planning and implementing an efficient and effective financial marketing program can be a daunting task. When you are spending any amount of your firm\u2019s money for marketing, advertising or sales, the responsibility can be a bit overwhelming. Because a financial marketing program is an investment in the growth of your firm, it will take time [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15003,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[459],"tags":[],"class_list":["post-15002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Financial marketing program - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group develops custom financial marketing programs. This blog discusses three ways to get quicker results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three ways to add power to your financial marketing programs\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group develops custom financial marketing programs. This blog discusses three ways to get quicker results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-13T19:06:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-06-05T17:48:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Three ways to add power to your financial marketing programs\",\"datePublished\":\"2019-05-13T19:06:29+00:00\",\"dateModified\":\"2019-06-05T17:48:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/\"},\"wordCount\":650,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/FIN_CLTV.jpg\",\"articleSection\":[\"Financial Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/\",\"name\":\"Financial marketing program - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/FIN_CLTV.jpg\",\"datePublished\":\"2019-05-13T19:06:29+00:00\",\"dateModified\":\"2019-06-05T17:48:27+00:00\",\"description\":\"Conach Marketing Group develops custom financial marketing programs. This blog discusses three ways to get quicker results.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/FIN_CLTV.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/FIN_CLTV.jpg\",\"width\":600,\"height\":300,\"caption\":\"financial marketing program\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/05\\\/13\\\/financial-marketing-program-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.conachmarketing.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Three ways to add power to your financial marketing programs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"name\":\"Conach Marketing Group\",\"description\":\"Marketing, Lead Generation, and Sales Support Services\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.conachmarketing.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\",\"name\":\"Conach Marketing Group\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"contentUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2018\\\/07\\\/CMG_Logo_Web.jpg\",\"width\":\"675\",\"height\":\"448\",\"caption\":\"Conach Marketing Group\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ConachMarketing\\\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/conach-marketing-group\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\",\"name\":\"Mike Selk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g\",\"caption\":\"Mike Selk\"},\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/author\\\/conach\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Financial marketing program - Conach Marketing Group","description":"Conach Marketing Group develops custom financial marketing programs. This blog discusses three ways to get quicker results.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/","og_locale":"en_US","og_type":"article","og_title":"Three ways to add power to your financial marketing programs","og_description":"Conach Marketing Group develops custom financial marketing programs. This blog discusses three ways to get quicker results.","og_url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/","og_site_name":"Conach Marketing Group","article_publisher":"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","article_published_time":"2019-05-13T19:06:29+00:00","article_modified_time":"2019-06-05T17:48:27+00:00","og_image":[{"width":600,"height":300,"url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV.jpg","type":"image\/jpeg"}],"author":"Mike Selk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Selk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#article","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/"},"author":{"name":"Mike Selk","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc"},"headline":"Three ways to add power to your financial marketing programs","datePublished":"2019-05-13T19:06:29+00:00","dateModified":"2019-06-05T17:48:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/"},"wordCount":650,"commentCount":0,"publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV.jpg","articleSection":["Financial Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/","url":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/","name":"Financial marketing program - Conach Marketing Group","isPartOf":{"@id":"https:\/\/www.conachmarketing.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#primaryimage"},"image":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV.jpg","datePublished":"2019-05-13T19:06:29+00:00","dateModified":"2019-06-05T17:48:27+00:00","description":"Conach Marketing Group develops custom financial marketing programs. This blog discusses three ways to get quicker results.","breadcrumb":{"@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#primaryimage","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV.jpg","width":600,"height":300,"caption":"financial marketing program"},{"@type":"BreadcrumbList","@id":"https:\/\/www.conachmarketing.com\/index.php\/2019\/05\/13\/financial-marketing-program-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.conachmarketing.com\/"},{"@type":"ListItem","position":2,"name":"Three ways to add power to your financial marketing programs"}]},{"@type":"WebSite","@id":"https:\/\/www.conachmarketing.com\/#website","url":"https:\/\/www.conachmarketing.com\/","name":"Conach Marketing Group","description":"Marketing, Lead Generation, and Sales Support Services","publisher":{"@id":"https:\/\/www.conachmarketing.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.conachmarketing.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.conachmarketing.com\/#organization","name":"Conach Marketing Group","url":"https:\/\/www.conachmarketing.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","contentUrl":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2018\/07\/CMG_Logo_Web.jpg","width":"675","height":"448","caption":"Conach Marketing Group"},"image":{"@id":"https:\/\/www.conachmarketing.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ:AdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA","https:\/\/www.linkedin.com\/company\/conach-marketing-group\/"]},{"@type":"Person","@id":"https:\/\/www.conachmarketing.com\/#\/schema\/person\/c601f010453e49e9862c3cd2aa55f6dc","name":"Mike Selk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2e60afb516acc5f8ce1a554cfcdc35cc6192d5276e7f27a98c4d6d00540f61d?s=96&d=mm&r=g","caption":"Mike Selk"},"url":"https:\/\/www.conachmarketing.com\/index.php\/author\/conach\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/05\/FIN_CLTV.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pa0y2Y-3TY","_links":{"self":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/15002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/comments?post=15002"}],"version-history":[{"count":4,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/15002\/revisions"}],"predecessor-version":[{"id":16588,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/posts\/15002\/revisions\/16588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media\/15003"}],"wp:attachment":[{"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/media?parent=15002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/categories?post=15002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.conachmarketing.com\/index.php\/wp-json\/wp\/v2\/tags?post=15002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}