{"id":10307,"date":"2019-03-12T17:27:06","date_gmt":"2019-03-12T17:27:06","guid":{"rendered":"https:\/\/www.conachmarketing.com\/?p=10307"},"modified":"2019-03-28T15:13:44","modified_gmt":"2019-03-28T15:13:44","slug":"small-business-marketing-social-media-selling","status":"publish","type":"post","link":"https:\/\/www.conachmarketing.com\/index.php\/2019\/03\/12\/small-business-marketing-social-media-selling\/","title":{"rendered":"Small business marketing and social media selling"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\"><br><\/h1>\n\n\n\n<p>It seems needless to point out that social media is quickly incorporating into the selling process of organizations big and small. It is especially appealing for small businesses. The reason is that because the budget required for <a href=\"https:\/\/www.conachmarketing.com\/index.php\/small-business-marketing\/\">small business marketing<\/a> social media selling is relatively lower than most traditional campaigns. Here\u2019s how small companies can sell on social media. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Know our target customer for <\/strong>small business marketing social media selling<\/h4>\n\n\n\n<p>Social media platforms like Facebook and LinkedIn provide tools designed for business owners\u2019 advantage &#8211; use them. If you research your ideal customer thoroughly, you can target the audience who will view your ads using the filters provided. <\/p>\n\n\n\n<p>You also need to understand what your customers want from you. Don\u2019t\njust make assumptions about their needs. It is important to realize that you\nneed to do the research necessary to understand what your customer finds of\nvalue. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Incorporate both marketing and sales in <\/strong>small business marketing social media selling<\/h4>\n\n\n\n<p>Social media marketing requires a great deal of forethought and planning. It is not sufficient to jump in and start selling your products or services. In the first place, you need to think about how you will communicate your brand identity through social media. Next, you need to know your target market (see above). Then you need to make decisions about how best to communicate with your potential customers. Be certain to incorporate your marketing messages into the campaign. Finally, plan a campaign that will keep your customers engaged and actively participating with you. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Create great content for <\/strong>small business marketing social media selling<\/h4>\n\n\n\n<p>It must be remembered that c<g class=\"gr_ gr_13 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"13\" data-gr-id=\"13\">ontent<\/g> is at the core of social media marketing and sales. No matter how great your product or service, you\u2019re not going to sell it unless you can capture and keep the attention of your audience. You\u2019ll need to link to blogs and create posts that are meaningful and relevant to your target audience. It is important to remember that the more interest in your posts, the more engagement will translate to a purchase. It also helps to incorporate SEO best practices and use high-quality keywords when working on this content.<\/p>\n\n\n\n<p>Remeber to u<g class=\"gr_ gr_7 gr-alert gr_spell gr_inline_cards gr_run_anim ContextualSpelling ins-del multiReplace\" id=\"7\" data-gr-id=\"7\">se<\/g> these tactics, and you\u2019ll be <g class=\"gr_ gr_3 gr-alert gr_gramm gr_inline_cards gr_run_anim Grammar only-ins replaceWithoutSep\" id=\"3\" data-gr-id=\"3\">small<\/g> business marketing social media selling in no time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>About Conach<\/strong><\/h4>\n\n\n\n<p>When creating Conach, the owners\u2019 goal was to bring those Fortune 500\nstrategies along with years of B2B marketing experience to small business\nmarketing clients. As a result of focusing on business to business marketing,\nConach specializes in construction marketing, financial marketing, and\nindustrial marketing. Even though we are in Mid-Michigan, Conach provides\nmarketing services to clients across the country.<strong><\/strong><\/p>\n\n\n\n<p><strong>For\nmore information visit <\/strong><strong><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-agency\/\">conachmarketing.com<\/a><\/strong><strong> or <\/strong><strong><a href=\"https:\/\/www.conachmarketing.com\/index.php\/b2b-marketing-company\/\">contact us<\/a><\/strong><strong> or call 989.401.3202.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It seems needless to point out that social media is quickly incorporating into the selling process of organizations big and small. It is especially appealing for small businesses. The reason is that because the budget required for small business marketing social media selling is relatively lower than most traditional campaigns. Here\u2019s how small companies can [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[460],"tags":[],"class_list":["post-10307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business-marketing-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Small business marketing social media selling - Conach Marketing Group<\/title>\n<meta name=\"description\" content=\"Conach Marketing Group specializes in small business marketing. This blog focuses on tips for small business marketing and social media selling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/03\/12\/small-business-marketing-social-media-selling\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Small business marketing and social media selling\" \/>\n<meta property=\"og:description\" content=\"Conach Marketing Group specializes in small business marketing. This blog focuses on tips for small business marketing and social media selling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.conachmarketing.com\/index.php\/2019\/03\/12\/small-business-marketing-social-media-selling\/\" \/>\n<meta property=\"og:site_name\" content=\"Conach Marketing Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConachMarketing\/?fb_dtsg_ag=AdxPTzutSFOgQTjlDydJOGs2W6WTr2mtdUgGDcRgQRjQBQ%3aAdyAZU3pB-A1WCv2vVBFEl1_kTht1n_e0Ulv0N6mTNovjA\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-12T17:27:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-28T15:13:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.conachmarketing.com\/wp-content\/uploads\/2019\/03\/SMBIZ_SocMediaSelling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Selk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Selk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/\"},\"author\":{\"name\":\"Mike Selk\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#\\\/schema\\\/person\\\/c601f010453e49e9862c3cd2aa55f6dc\"},\"headline\":\"Small business marketing and social media selling\",\"datePublished\":\"2019-03-12T17:27:06+00:00\",\"dateModified\":\"2019-03-28T15:13:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/\"},\"wordCount\":461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/SMBIZ_SocMediaSelling.jpg\",\"articleSection\":[\"Small Business Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/\",\"url\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/\",\"name\":\"Small business marketing social media selling - Conach Marketing Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.conachmarketing.com\\\/index.php\\\/2019\\\/03\\\/12\\\/small-business-marketing-social-media-selling\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.conachmarketing.com\\\/wp-content\\\/uploads\\\/2019\\\/03\\\/SMBIZ_SocMediaSelling.jpg\",\"datePublished\":\"2019-03-12T17:27:06+00:00\",\"dateModified\":\"2019-03-28T15:13:44+00:00\",\"description\":\"Conach Marketing Group specializes in small business marketing. 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